14 Most Instagrammable Places in Tulum

14 Most Instagrammable Places in Tulum

14 Most Instagrammable Places in Tulum

Tulum is a unique destination where you can enjoy luxury hotels, tropical beaches, charming restaurants, and a creative mix of modern art. Tulum is definitely the most iconic place in Mexico, where you will always find something new photos spot. The most instagrammable places are on Tulum beach road. Take a day trip from Tulum and visit nearby attractions like Cenote Suytun or Chichen Itza.

This blog post includes the most instagrammable places in Tulum that should be on your list.
Use the map at the bottom of this post to easily plan your content creation route and find the most instagrammable places in Tulum.


The Best Instagrammable Places in Tulum

1. Escultura Ven a la Luz

The best photo spot in Tulum is the Ven a la Luz sculpture at the Ahau Tulum hotel. Because of its popularity, it is incredibly crowded. So if you don’t visit early in the morning, you may find queues snaking and long waits.

Daniel Popper’s magnificent sculpture is 10 meters high, and its woman figure illustrates the deep connection between people and nature. It was one of the favorite Instagrammable places in Tulum.

Previously the sculpture was free to visit, but now there is an entrance fee of 60 MXN (3 USD).

Recommended Post → Yucatan Peninsula Itinerary

Ven a la Luz, Tulum

Use a wide-angle lens and get some creative content.

2. Matcha Mama

The lovely swings and surfboard with the sign “I love Tulum so Matcha” is one of the most instagrammable places in Tulum. Matcha Mama offers fresh smoothie bowls, cold coconuts, and matcha coffees. So it’s the perfect place to start your day with a delicious, healthy breakfast.

Matcha Mama is open from 8 AM to 6 PM. You should arrive before the opening time as the café will be crowded in the afternoon.

At Matcha Mama, you must try the Acai Berry smoothie bowl, which is amazingly delicious and will look great in your photo.

More about Mexico → Valladolid itinerary: How to Spend 3 Days

Matcha Mama, Tulum

3. Follow That Dream Sign

The Follow that dream sign is one of the most instagrammable places in Tulum. We really loved this spot in Tulum because it’s free to visit and you don’t have to wait to take photos.

The Follow That Dream sign is located on Tulum Beach Road, right in front of the Lolita Lolita boutique.

Rent a pretty bicycle and get Insta-worthy photos.

See also Best Places to Visit in the Yucatan Peninsula

14 Most Instagrammable Places in Tulum

Bike rental at Tulum beach is 15 USD for 24 hours.

4. Cenote Suytun

If you are looking for perfect instagrammable places near Tulum, Cenote Suytun is just about 1 hour away in Valladolid.

The Cenote Suytun is underground, with a small hole in the ceiling from which light is beamed directly onto the platform.

This beautiful cenote is probably one of the most beautiful places in Mexico, and it is a fantastic experience to stand on the platform.

Cenote Suytun is open from 9 AM to 5 PM.

The entrance fee to Cenote Suytun is 150 MXN.

Read more → 5 Best Cenotes near Valladolid, Mexico

Take a day trip to Valladolid and explore the other impressive cenotes.

5. Tulum Ruins

A visit to the Tulum ruins is the highlight of any Tulum itinerary, so don’t miss it. See the magnificent Tulum archaeological site, which stands on high cliffs and offers a perfect view of the Caribbean Sea. As it is close to the beach, be sure to bring your swimsuit! This was one of our favorite instagrammable places in Tulum.

The Tulum ruins are open daily from 8 AM to 5 PM. Arrive as early as possible or buy a skip the line ticket!

The entrance fee to the Tulum ruins is 85 MXN.

Read more How to Renting a Car in Cancun, Mexico

Tulum Ruins Guide

6. Xpu-Ha Beach

The most instagrammable places in Tulum are the beautiful white sandy beaches with turquoise waters and palm trees. Our favorite beach in Tulum was Playa Xpu-Ha, but Akumal, Playa Ruinas, and Playa Paraiso are also worth a visit.

The Playa Xpu-Ha is open from 10 AM to 6 PM.

The Playa Xpu-Ha entrance fee is 60 MXN.

Read more → 7 Best Things to Do in Bacalar, Mexico

Instagrammable places Tulum beach

7. Muyil Ruins

Muyil Ruins is one of the less popular instagrammable places near Tulum. There are plenty of Mayan ruins to visit during your stay in Tulum, so we highly recommend taking a trip to the Muyil ruins.

Exploring the Muyil ruins was a fantastic experience as we only met a few tourists. The Muyil ruins are just a 20-minute drive from the center of Tulum.

Muyil Ruins is open from 8 AM to 4:30 PM.

The entrance fee to Muyil Ruins is 65 MXN.

Muyil ruins

8. Laguna de Kaan Luum

Laguna Kaan Luum is just a 10-minute drive from the Muyil ruins. Kaan Luum Lagoon has a long wooden pier and a beautiful, deep cenote in the middle of the lagoon, which is why it’s one of the best instagrammable places in Tulum. We found the entrance fee overpriced for a short visit, but if you have enough time, it’s well worth a visit. 

The Laguna Kaan Luum is open from 9 AM to 4 PM.

The entrance fee to Laguna Kaan Luum is 300 MXN, drone ticket is 150 MXN.

9. Cenote Casa Tortuga Tulum

The cenotes at Casa Tortuga Tulum are stunningly beautiful and great Instagrammable places in Tulum. Cenote Casa Tortuga Tulum is just a 15-minute drive from the city center. There are several impressive cenotes to visit at Casa Tortuga.

The entrance fee is 650 MXN and includes a guide, lifejacket, access to the four cenotes, and the zipline.

Casa Tortuga Tulum is open from 9 AM to 5 PM.

Best cenotes in Tulum

10. Chichen Itza

One of the best Instagrammable places near Tulum, and one of the new seven wonders of the world, is Chichen Itza. Chichen Itza is about a 2-hour drive from Tulum, but if you have enough time is well worth the trip.

For the perfect Instagram shot, arrive in the morning or just before closing time in the afternoon. 

Chichen Itza is open daily from 8 AM to 5 PM.

The entrance fee to Chichen Itza is 571 MXN. Bring Mexican cash to pay the entrance fee!

Read the full Post Ultimate Guide to Visiting Chichen Itza

Visiting Chichen Itza

11. Azulik Uh May

Azulik Uh May is one of the most popular instagrammable places near Tulum. This is a beautiful art museum located deep in the Mayan jungle. It is about a 30-minute drive from the center of Tulum.

The Azulik Uh May entrance fee is 20 USD and is open every day from 10 AM to 5 PM.
If you have enough creative content, visit the ruins of Coba, which is located just 30 minutes.

Azulik Uh May

12. Cenote Azul

The Cenote Azul is a beautiful place located about a 30-minute drive from Tulum, near Playa del Carmen. The crystal clear turquoise water is ideal for snorkeling, swimming, and enjoying the free fish pedicure.

The Cenote Azul is open from 8:30 AM to 5 PM.

The entrance fee to Cenote Azul is 150 MXN.

The best Instagrammable places in Tulum are the beautiful cenotes such as Gran Cenote, Cenote Calavera, and Cenote Zacil-Ha.

Cenote Azul

13. Pablo Escobar’s Tulum Mansion

Pablo Escobar’s former mansion Casa Malca in Tulum has been transformed into a luxury boutique hotel. You’ll find a giant hanging sofa in the middle, with huge curtains made of wedding dresses.

There is a food and drink minimum spend of 1000 MXN (50 USD) if you’re not a hotel guest.

We didn’t have time to visit, but in our opinion, it’s one of the best instagrammable places in Tulum.

14. Tulum Beach Club Entrances

You can visit the beach club entrances in Tulum for free and take some photos without waiting. If you’re spending more time in Tulum and don’t have a limited budget, spend some relaxing hours in one of the beach clubs.

Vagalume Tulum

In front of the entrance to the Vagalume Tulum beach club, you will find a magnificent statue. One hand from the top and the other from the ground will perfectly frame your Instagram shot.

Vagalume Tulum Beach Club Entrance

Conestesia Tulum

If you’re looking for a less popular instagrammable place in Tulum, we suggest visiting the entrance to Conestesia Beach Club. Here you’ll find a pink bunny head made of straw where you can make some creative content.

Conestesia Tulum

Selina Tulum

One of the best instagrammable places in Tulum is the entrance to the Selina beach club and hotel, which is a stunning tunnel made of wood.

Selina instagrammable places Tulum

Tips for Visiting the Most Instagrammable Places in Tulum

  • Avoid long queues and arrive as early as possible.
  • Plan your itinerary.
  • Download Google Maps on your phone and mark the places you want to visit. Using offline mode is necessary because cell service and wifi at Tulum beach can be limited.
  • Use a wide-angle lens and get some creative content.
  • The best way to explore Tulum Beach attractions is by scooter or bicycle.
  • Parking on the road is limited and expensive, and in some places is prohibited.
Most instagrammable places Tulum

Tulum is full of beautiful photo spots and many hidden gems. If you have been to Tulum and have other instagrammable places to recommend, please let us know in the comments.

Map of the Most Instagrammable Places in Tulum


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